NDTV Rajasthan

NDTV Rajasthan is a hyper-local Hindi news channel dedicated to India’s largest state by area. Launched in late 2023 as part of the “NDTV Regional” expansion, it focuses on issues specific to the desert state, moving beyond just the capital city of Jaipur. Its editorial mission is to highlight the cultural diversity of Rajasthan while providing critical coverage of governance, agriculture, and water issues—topics often sidelined by national broadcasters.

The channel utilizes a vast network of stringers across Rajasthan’s villages and towns, ensuring that the voice of rural Rajasthan is heard. It has gained significant traction for its “Election Yatra” segments and its coverage of the state’s tourism and heritage sectors. Digitally, it operates as a specialized vertical under the main NDTV umbrella, providing real-time updates through its app and social media handles. In 2026, it is recognized as a top-tier regional player, rivaling legacy regional incumbents through its higher production values and the “NDTV” brand of trust.

Key Content Categories State Politics

Agriculture & Water

Heritage & Tourism

Local Governance

Youth & Employment

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