NDTV Profit

NDTV Profit is the group’s dedicated business and financial news brand. After a period of being merged with the infotainment channel NDTV Prime, the brand was aggressively relaunched as a standalone 24-hour business channel and digital platform in late 2023, following the Adani Group acquisition. The relaunched NDTV Profit integrates the editorial team of BQ Prime (formerly BloombergQuint) after its merger into the NDTV ecosystem.

The channel focuses on real-time stock market analysis, corporate earnings, and macroeconomic policy. It differentiates itself from competitors through its sophisticated data visualization and its focus on “The Real Deal”—a slogan that emphasizes deep-dive investigative business journalism over mere market chatter. In 2026, the brand hosted the “NDTV Profit Conclave,” featuring the Indian Finance Minister, highlighting its role as a major platform for policy discourse.

Digitally, NDTV Profit operates a premium subscription-based model for deep-dive reports while keeping breaking news free. Its YouTube channel is a hub for live market hours coverage and expert interviews. As the business arm of the Adani-owned NDTV, it leverages significant corporate insights while attempting to maintain its legacy of critical financial analysis. It serves a high-net-worth audience of investors, policy-makers, and corporate executives.

Key Content Categories Markets (Live)

Corporate Earnings

Economy & Policy

Personal Finance

Law & Governance