NDTV MP-CG (Madhya Pradesh & Chhattisgarh)

NDTV MP-CG caters to the twin states of Madhya Pradesh and Chhattisgarh. Launched in August 2023, it was the group’s first foray into the regional Hindi space post-acquisition. The channel provides a balanced mix of reporting from the industrial and tribal belts of Chhattisgarh and the agricultural and political heartlands of Madhya Pradesh.

The channel is known for its investigative pieces on tribal rights, forest conservation, and urban development in cities like Indore and Bhopal. It often hosts “Townhall” style debates in different districts to engage directly with citizens. Within the publisher’s strategy, NDTV MP-CG serves as a critical asset for capturing the high-growth advertising markets of Central India. By 2026, it has established itself as a credible alternative to traditional regional media, emphasizing “Trust” as its primary brand differentiator.

Key Content Categories Regional Politics

Tribal Affairs

Forest & Environment

Urban Development

Mining & Industry