Live Mint

Mint (known digitally as Livemint) is India’s second-largest business newspaper, launched in 2007 through a strategic collaboration with The Wall Street Journal. It revolutionized the Indian financial media landscape by introducing the Berliner format (compact size) and a “clarity-first” design philosophy. Mint is tailored for the modern executive, providing deep-dive reporting on the Indian economy, stock markets, policy changes, and global corporate trends.

The platform is divided into several specialized sections, such as Mint Money (personal finance), Mint Lounge (lifestyle and culture), and Mint Tech (startup and VC coverage). Its digital avatar, Livemint.com, is highly integrated with real-time stock market data and analytical tools. It often features content from the Wall Street Journal and The Economist through its syndication partnerships, making it a globally relevant source for Indian business news.

In recent years, Mint has shifted toward a premium subscription model (Mint+), offering ad-free experiences and exclusive research reports to its readers. Within the HT Media group, Mint represents the premium, high-intent audience segment, attracting top-tier advertisers in BFSI, Luxury, and Automotive sectors.

Key Content Categories

• Economy & Policy

• Stock Markets

• Companies & Startups

• Personal Finance (Mint Money)

• Technology & AI

• Lifestyle (Mint Lounge)